Select a friend to discover her It Girl story — and shop what’s in her rotation.
An It Girl is all about her vibe. It's something you feel before you ever see it. She's confident, kind and pays attention to those around her.
I'm most proud that I've learned to trust myself. At 48, I've been working on building resilience. Every challenge has taught me to trust myself a little more.
Someone confident, aware of the world around them, and who genuinely gives AF
Shooting for YISE Beauty... duh!
Confident inside and out, radiating joy and happiness…
Next month will be my 20th wedding anniversary. I’m so proud of the life I’ve built with my husband, Fred, and so honored to be the mom of Chloe and Stella. Our future YISE women!
You’ve gotta be bold! Dump the boyfriend, make the big move, do the thing that nobody thinks you can do, and do it better
It would have been walking the VS fashion show at 28, until I did Sports Illustrated at 53…
She’s effortlessly chic, socially magnetic, aspiring but very approachable…and a great mom.
At this age, pride feels more about seeing people I love thriving—the fact that my boys grew into confident young men who know who they are, advocate for themselves, and move forward with purpose.
I’d never call myself an It Guy, but to me... it’s simply a guy who’s paying attention. I pay attention, I know what’s going on, and I’ve built my whole life around my love of women and beauty.
At my age, I’ve realized that’s where I am right now: working behind the chair, owning my salon, building a brand. It’s all that hard work finally landing.
We and our partners, including Shopify, use cookies and other technologies to personalize your experience, show you ads, and perform analytics, and we will not use cookies or other technologies for these purposes unless you accept them. By continuing to shop on YISE, you accept our Terms & Privacy Policy.