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YISE / wise / adj: having good judgment...most of the time

The It Girl Edit

To have “it” isn’t just an attitude, it’s an approach. Effortless, intentional, always a step ahead. It’s knowing what you want and how to get it, like a barefaced glow on a bare minimum step count.
Get to know a handful of our favorite It Girls, starting with our founder, and shop their top product picks.

Select a friend to discover her It Girl story — and shop what’s in her rotation.

Meet Abbie Crane

abbie crane id
Name: Abbie Crane
Age: 48
Location: San Clemente, CA
Claim to Fame: Creator, mom of 3 grown sons & new grandma

Q&A with Abbie Crane

What makes an It Girl?

An It Girl is all about her vibe. It's something you feel before you ever see it. She's confident, kind and pays attention to those around her.

Your most It moment:

I'm most proud that I've learned to trust myself. At 48, I've been working on building resilience. Every challenge has taught me to trust myself a little more.

Shop Abbie's Top Picks

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