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YISE / wise / adj: having good judgment...most of the time

The Routine

THE AM ROUTINE

  • Step 1
    EXFOLIATE
    Best Seller

    Your Favorite Ex

    Barrier‑Friendly Exfoliating Pads

    WHAT IT DOES:

    Gentle daily exfoliation dissolves buildup for a smoother, brighter complexion.

    WHEN TO USE:

    Daily, after cleansing.

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    Your Favorite Ex

    Gentle Enzymatic and Physical Exfoliating Gel

    WHAT IT DOES:

    Dual enzymatic and physical exfoliating gel for a full, barrier-kind reset.

    WHEN TO USE:

    1–2x weekly, in place of exfoliating pads.

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  • Step 2
    BRIGHTEN
    Best Seller

    Morning Cocktail

    Vitamin C Brightening Serum

    WHAT IT DOES:

    Three forms of vitamin C deliver a brighter, more even-looking complexion plus antioxidant defense.

    WHEN TO USE:

    Daily, after exfoliating

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    New

    Xtreme Glow

    Dewy Peptide Plumping Serum

    WHAT IT DOES:

    A plumping serum that leaves skin dewy and hydrated, delivering 10 visible benefits in 15 minutes.

    WHEN TO USE:

    Daily, after Vitamin C.

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  • Step 3
    DEPUFF

    Wide Awake

    Brightening & Depuffing Eye Cream with Vitamin C & Caffeine

    WHAT IT DOES:

    Instantly brightens, smooths, and blurs with a sheer, glowy tint for light color correction.

    WHEN TO USE:

    Daily, after serums.

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    Best Seller

    The Overachiever

    Brightening & Depuffing Eye Masks

    WHAT IT DOES:

    Cooling, no-slip hydrogel masks that brighten and depuff in less than 10 minutes.

    WHEN TO USE:

    As often as needed, before makeup.

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  • Step 4
    PROTECT
    Best Seller

    Skin Glow

    Illuminating 3‑in‑1 SPF 30 Primer

    WHAT IT DOES:

    3-in-1 tinted SPF that primes and protects, sheering out to a glowy blur-filter finish.

    WHEN TO USE:

    Daily, as your final skincare step.

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THE PM ROUTINE

  • Step 1
    CLEANSE

    Take It Off

    Antioxidant‑Rich Gel‑Oil Cleanser​

    WHAT IT DOES:

    A gentle gel-to-oil cleanser that removes makeup, SPF, and buildup without stripping skin.

    WHEN TO USE:

    Daily, as your first step in the evening.

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    Your Favorite Ex

    Gentle Enzymatic and Physical Exfoliating Gel

    WHAT IT DOES:

    Dual enzymatic and physical exfoliating gel for a full, barrier-kind reset.

    WHEN TO USE:

    1-2x weekly, in place of retinol.

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  • Step 2
    RENEW

    Last Call

    Gentle Daily Retinol Serum

    WHAT IT DOES:

    Gentle yet effective retinol that visibly improves skin texture and tone.

    WHEN TO USE:

    Start 1-3x per week if you have sensitive skin. Otherwise, use nightly.

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  • Step 3
    TREAT

    The Problem Solver

    Tranexamic Dark Spot Cream

    WHAT IT DOES:

    A targeted brightening treatment for erasing dark spots and discoloration without irritation.

    WHEN TO USE:

    Daily, after retinol.

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  • Step 4
    MOISTURIZE

    Xtremely Rich

    Brightening & Barrier‑Supportive Moisturizer

    WHAT IT DOES:

    A cushiony moisturizing cream for deep hydration, brightening benefits, and barrier support.

    WHEN TO USE:

    Nightly, as your final face step.

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    Like A Gloss

    Restorative 3‑in‑1 Lip Treatment

    WHAT IT DOES:

    A nourishing and restorative treatment that can be worn overnight as a hydrating lip mask.

    WHEN TO USE:

    Nightly, as the final step in your routine.

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