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YISE / wise / adj: having good judgment...most of the time

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Wide Awake
Brightening & Depuffing Eye Cream with Vitamin C & Caffeine

10ml / 0.33 fl. oz.

Like 10 hours of sleep in a tube, this clinically backed eye cream instantly brightens, smooths, and blurs, helping visibly improve the appearance of dark circles, puffiness, and fine lines over time. It’s made with a potent yet gentle blend of THD vitamin C, niacinamide, and white shiitake extract. Caffeine plus arnica extract provide a temporary tightening effect while squalane brings hydration. 

Designed to be worn alone or under makeup as a smooth, hydrating base, Wide Awake is available in four flexible, color-correcting tints that help minimize the look of imperfections, sheering out to a soft-focus glow.

QUALIFIES FOR FREE SHIPPING

Compare Tints

01 - Sheer Pink

A cool pink for fair to light skin tones

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02 - Sheer Peach

A neutral peach for light to medium skin tones

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03 - Sheer Honey

Original shade - a warm golden for medium to deep skin tones

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04 - Sheer Mocha

A neutral bronze for deep to rich skin tones

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03 - Sheer Honey. Price $68. Available.

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  • Brightens
  • Depuffs
  • Hydrates

  • leaping bunny certified
  • proudly
    vegan
  • dermatologist tested

Before & After 4 Weeks

Before image
Under-eye area with visible dark circles before Wide Awake Brightening Eye Cream use
After image
Same under-eye area with visibly brighter, less discolored skin after 4 weeks of Wide Awake Brightening Eye Cream
Before image
Under-eye area with visible dark circles before Wide Awake Brightening Eye Cream use
After image
Same under-eye area with visibly brighter skin after 4 weeks of Wide Awake Brightening Eye Cream
Before image
Under-eye area with visible dark circles before Wide Awake Brightening Eye Cream use
After image
Same under-eye area with visibly brighter skin after 4 weeks of Wide Awake Brightening Eye Cream
After 4 Weeks
100%

of users showed improvement in the appearance of under-eye puffiness

100%

of users showed improvement in the appearance of dark circles

100%

of users showed improvement in the appearance of fine lines & wrinkles

100%

of users showed improvement in moisturization

*In a clinical study across 30 panelists after 4 weeks of use

You in Wide Awake Brightening Eye Cream

Vogue feature: Skin Glow SPF 30 Primer swatched on the arm
Vogue

A Dermatologist’s Guide to Treating Dark Circles

People feature: applying Wide Awake Brightening Eye Cream under the eye
People

The Brightening Eye Cream Molly Sims Keeps in Her Purse at All Times Now Comes in Color-Correcting Shades

NewBeauty feature: applying Wide Awake Brightening Eye Cream under the eye
NEWBEAUTY

Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening

Four droplets of Wide Awake Brightening Eye Cream in different skin-tone shades.

Key ingredients for glowing results

  • THD VITAMIN C + NIACINAMIDE

    The most gentle form of Vitamin C visibly brightens skin. Niacinamide (Vitamin B3) hydrates, supports the skin's moisture barrier, and improves the look of fine lines over time.

  • CAFFEINE

    A powerful antioxidant that visibly depuff and awaken tired under eyes.

  • ARNICA MONTANA FLOWER EXTRACT

    Gives the under-eye area a smoother, more even appearance.

Full Ingredient List

water (aqua, eau), dicaprylyl carbonate, ethylhexyl olivate, glycerin, zinc oxide, c13-15 alkane, propanediol, polyglyceryl-3 polyricinoleate, bis-diglyceryl polyacyladipate-2, octyldodecanol, tetrahexyldecyl ascorbate, synthetic beeswax, lentinus edodes mycelium extract, disteardimonium hectorite, caffeine, niacinamide, oryza sativa (rice) bran extract, mica, squalane, punica granatum seed extract, helianthus annuus (sunflower) extract, tocopherol, rosmarinus officinalis (rosemary) extract, sorbitan oleate, arnica montana flower extract, maltodextrin, magnesium sulfate, sodium chloride, caprylyl glycol, phenylpropanol, methylpropanediol, triethoxycaprylylsilane, phenoxyethanol, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)

How to Use

Applying Wide Awake Brightening Eye Cream under the eye with its cool metal tip.

Step 1 Apply

Pull-off cap, pump applicator to dispense product. Apply 2-3 dots on clean, dry skin under each eye.

Blending Wide Awake Brightening Eye Cream into the under-eye with a fingertip.

Step 2 Blend

Gently glide ring finger across product and tap to blend.

Massaging the brow bone with Wide Awake Brightening Eye Cream's metal applicator.

Step 3 Massage

Slowly massage entire orbital bone using the cool-tip metal applicator in an inward movement to smooth out lines and outwards to immediately depuff.

Close-up of smooth, glowing under-eye skin after applying Wide Awake Brightening Eye Cream.

Step 4 Take On Your Day

Wear alone or under/over makeup. Concealer, now made optional.

5

AM Routine

Rise and shine with an easy morning routine that takes little time, but still delivers next-level luminosity.

Bright & Easy AM Routine graphic: cleanser, exfoliating pads, vitamin C serum, SPF primer, eye cream, 5 steps.

Rise and shine with an easy morning routine that takes little time, but still delivers next-level luminosity.

STEP 1 Take It Off Gel-Oil Cleanser
Take It Off
Antioxidant-Rich Gel-Oil Cleanser​
STEP 2 Your Favorite Ex Exfoliating Pads
Your Favorite Ex
Barrier-Friendly Exfoliating Pads
STEP 3 Morning Cocktail Vitamin C Serum
Morning Cocktail
Vitamin C Brightening Serum
STEP 4 Skin Glow SPF 30 Primer
Skin Glow
Illuminating 3-in-1 SPF 30 Primer
STEP 5 Wide Awake Brightening Eye Cream
Wide Awake
Brightening & Depuffing Eye Cream with Vitamin C & Caffeine
Applying Wide Awake Brightening Eye Cream with the gold wand under the eye

Why Molly loves it

“As a founder, a producer, a podcaster, and a mom of three, I’m not exactly clocking a full eight hours. This little tube is my secret weapon to looking like I’ve got it all together. It brightens, depuffs, smooths—and gives that glowy, color-correcting tint I spent months obsessing over. For all my moms, my multitaskers, my do-it-all ladies, this is just as much for you as it is for me!”

Overall rating: 4.4480653 / 5 from 491 reviews.

AI Generated Review Summary

The Wide Awake Brightening Eye Cream is praised for its ability to brighten, hydrate, and depuff the delicate skin around the eyes. Customers appreciate its lightweight texture, luxurious packaging, and effective coverage of dark circles and fine lines. The product is formulated with Vitamin C, Niacinamide, and antioxidant technologies for long-term results.

Summary topics

  • under_eye_appearance (14%): Customers appreciated the Wide Awake Brightening Eye Cream for its ability to make their under eyes look more supple and brighter.
  • packaging_quality (14%): Customers raved about the elegant and luxurious packaging, especially the gold tube it comes in.
  • applicator_ease_of_use (32%): A significant amount of customers expressed appreciation for the easy-to-use and soothing metal applicator.
  • sensitive_eye_area_appearance (7%): Customers expressed satisfaction with Sensitive eye area's supple and youthful appearance after using the product.
  • dark_circle_coverage (23%): A significant number of customers loved the eye cream for its ability to cover dark circles and soften fine lines.

Review topics: ["irritation","color","absorbs","issues","weight","improvement","skin","scent","design","results","quality","felt","value","feels","benefits","price","packaging","texture","look","work","eyes","circles","coverage","difference","shade","formula","consistency","applicator","glow","hydration"].

Review highlights

  • "It deeply hydrates the delicate skin around the eyes, leaving it feeling supple and nourished." — Mehraj
  • "The best product to conceal dark circles as well as hydrate sensitive eye area" — Patricia
  • "The YSE Beauty Wide Awake Brightening Eye Cream is a beauty light texture dewy finish multi function eye cream." — Khahnlein

Reviews

Beautiful

"I love this formula and the pump feels so nice in the morning. It’s so hydrating but not oily. I have found it sits very well under makeup. My only feedback is the solid tube makes it really hard to know if/when I’m running out. Wish there was more visibility."

— Julie (5/5)

Hydrating Eye Cream That Leaves My Under-Eyes Looking Refreshed

"I’ve been really happy with this eye cream! It feels lightweight, absorbs quickly, and keeps the skin around my eyes hydrated without feeling greasy. After using it consistently, I’ve noticed my under-eye area looks smoother and more refreshed, and my concealer applies much better. A little goes a long way, so the jar should last a while. I’d definitely recommend it to anyone looking for a moisturizing eye cream that layers well with the rest of their skincare routine."

— Maeve J. (5/5)

Bright Eyes

"Yes, it's pricey, but it definitely works. My eyes look great after using this eye cream and the subtle color eliminates the need for heavy under eye concealer. A quick fix for tired days."

— Vanessa (5/5)

Amazing product!!

"I love this product. So quick and easy to apply and I love the cool feel applicator!! It goes on so smooth and stays all day!"

— Meredith S. (5/5)

Surpassed expectations

"I’ve tried this type of eye cream before and wasn’t too impressed. But THIS is different! So hydrating and I use it over the entire eye area."

— Mary H. (5/5)

Worth every penny

"This product is so beautiful and wonderful on the skin. As someone who has used many eye cream/serums/treatments etc, this is the absolute best and worth every dollar! I’m obsessed."

— Reese H. (5/5)

"I have dark circles under my eyes. I started using wide, awake brighter and you can’t tell my under eyes look perfect. It knocks years off my age."

— Tracy (5/5)

Brightening eye cream

"I really like how smooth it goes on and it doesn’t leave creases so I’m quite happy about that"

— Mariela A. (5/5)

A new product for me and I’m glad I tried it

"Provides just the right amount of brightening to use daily. My skin feels good and my makeup doesn’t slide off."

— Christine G. (4/5)

The perfect eye cream!

"It glides on perfectly and feels so luxurious! And it last forever. I love that it’s doing something great for my delicate under eye skin and beautiful too! Win win."

— Teddi B. (5/5)

Q&A

Reviews

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